Why, how and what do we produce?



We follow our vocation of relating great moments of life authentically with moving pictures that touch hearts. Thus, we create encounters with “others” and bring tolerance to the world.



“A good story deals with death” – Noel Campbell

In our serial documentaries we show people at their “watershed” moments in life. By revealing their transformations, we get the chance to understand what truly characterizes a human in life and elicit empathy where prejudices might have prevailed. The key to an authentic and worthwhile documentary is in the vulnerability of its protagonists.

In order to achieve this honesty, we create an atmosphere of trust throughout the production. We treat each other as well as all the participants (on and off camera) respectfully. This allows authentic participation and lets great stories evolve – in either a single encounter or over the years.

The origin of any story lies within us, in our personalities and in our curiosity about life, in our longings and our dreams, and in our passion for telling true and touching stories. Each “99er” may follow his/her intuition and ideas in order to implement relevant projects.



Life is a transformation, from birth to death. People follow core motives for which we develop format vessels:

The romantic desire for love and for founding a family is the heart of the series “Between Tulle and Tears”, the starting of a new life abroad is shown in “Goodbye Germany”, and the wish to reinvent one self is at the core of “Simply Hairlich”.

Those who are severely ill, have only one goal; to get better and that is the main motive for the formats “Little Heroes“ and “Dr. Dago”.

What really matters in life is the main question of real life series such as “2 Families – 2 Worlds” and long-term documentaries like “Asternweg”.



Advertise products that are not needed, circulate clichés and deceive viewers.



We want to truly encounter everyone and build a company in which we respect each other and feel at ease. This is the best starting point to let ideas fly and create programs that have an impact of which we can be proud.



“99pro” means “99 percent” and it stands for the courage to not be perfect.